This was one of the best-performing IBM campaigns in the last four years! Create with social-first consideration.

We created a campaign for IBM’s new platform, Smart Loves Problems, that empathized with companies boxed in by other inflexible cloud providers. To further show IBM’s flexibility, we made sure the campaign lived everywhere from a 60-second hero TV spot to 6-second online spots, to social GIFs. 

NOTE: I fought really hard for that cat butt. 

Role: ACD with Ogilvy with writing partner Anne West

Partnered with The Mercadantes